Problem 1:
Services Marketing
Activity Context
This discussion helps you develop the skills to master the following course competencies:
- Integrate marketing analyses into general business management planning and decision making.
- Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This discussion helps you develop the skills to master the following objective:
- Understand and explore the requirements and differentiators services marketing.
Activity Instructions
How does the marketing of services differ from that of marketing products?
Problem 2:
Pricing Concepts
Activity Context
This discussion helps you develop the skills to master the following course competencies:
- Integrate fundamental principles and applications of marketing to address business problems.
- Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This discussion helps you develop the skills to master the following objective:
- Observe how pricing affects the overall marketing mix.
Activity Instructions
Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected. Use at least one resource (cited in APA format) to support your ideas.