This case study depicts how a specified business model for creating products can streamline a company to lead industry innovation. With its unique structure and approach, employees are free from the distractions of self-focus and herd mentality. An emphasis on product and product only has led to significant personal tech advances and showcases the notion that concise attention to the product creates trust with consumers. A single-minded focus drives creativity and innovation because it is unfettered by other “missions” or ideas that distract from the true goal. ( page 234) How does Apple utilize innovation for product development? Describe how Apple’s corporate ladder inspires continual innovation from employees and how its approach differs from traditional methods of evoking creativity from employees. How does Apple’s approach to simplicity and accessibility lead to product innovation?