ASSESSMENT
Weighting: 25%
Length/Limit: Maximum of 10 page
TATA MOTORS LTD
This assignment's purpose is to perform a written analysis of a real company (TATA MOTORS LTD)that has expanded its operation across borders into foreign/international markets. You may choose a company Operating in the country that you studied in Assessment One.
For the purposes of this case study you will assume that you are external consultants who have been brought in by the company's senior executives to report on the business's international growth strategy, identify any issues and provide quality recommendations for improvement.
Your report must address the following key areas:
- Overview of the company and current operating position
- Review of company's international competitive strategy
- Existing organisational design structure and control issues
- Entry strategies used to enter other regions/countries
- Operational control, production and distribution/supply chain management
- Management of Human Resources across borders
- Identify key issues or opportunities for management
- Recommendations to management for improvement