This assignment involves the preparation of Marketing Strategy for a product or service of a business entity of one choice. One may choose either one own organization or an organization with which one is familiar. The organization must exist no imaginary organizations allowed one can't simply make one up. If one are unable to obtain the precise data that one required one may employ a guestimate.
However one needs to detail the assumptions one is making. If the company has many brands and products one has to select one brand, one product to focus for your assignment. Based on the analysis one should be able to develop a comprehensive marketing strategy and tactics that are practical and one is based upon soung marketing theory that is one must intergrate the theory and concepts that one has studied into one plan.
This part should include the following:
- An introduction to the company, brand, product or services, target market and goals.
- Marketing analysis e.g. SWOT, PESTLE or other analysis.
- Marketing Strategies & practical tactics