This assessment needs students to assume the roles of marketing consultants and construct a short Marketing Plan for an organization of their choice.
The selected organization must be real and operate in a business environment. Students are urged to select a company about which information is relatively easy to access. For illustration, information about listed companies is much easier to get from the business literature.
Students are to identify and apply marketing management theory and concepts in order to analyse the organization and its environments and prepare a short.
Marketing Plan
Report format has the following sections
1. Executive Summary
2. Situation Analysis
• Market Summary
• SWOT
• Competition
• Product Offerings
• Distribution
3. Marketing Strategy
• Objectives
• Target Markets
• Positioning
• Marketing Mix
Financial and Control sections are not need for this short Marketing Plan.