MKTM033 -The Entrepreneurship Report
Learning outcomes- On successful completion of the module students will be able to:
Knowledge and Understanding-
a) Analyse the critical debates about the role of entrepreneurs and entrepreneurship in the delivery of business innovation.
b) Evaluate the management efficacy of alternative approaches and tools in identifying, selecting and managing emerging opportunities.
c) Demonstrate a critical understanding of the cultural, tactical and strategic challenges and issues involved in developing a sustainable New Venture.
Subject - Specific Skills-
d) Apply a critical- enterprising mindset and elements of entrepreneurial 'best-practice' to the task of creating a New Venture proposal.
e) Provide a comprehensively researched and detailed analysis of emerging opportunities within a specific business sector and show an awareness of the contrasting influences.
f) Write a 'commercial standard' business plan, justifying a New Venture proposal.
Key Skills-
g) Collate, organise, critically evaluate and synthesise evidence and information from a variety of sources including: academic articles, business reports and case studies.
h) Solve problems using complex concepts, appropriate tools and arguments leading to creative solutions and innovative business approaches.
i) Engage confidently in academic and professional communication with others and report on proposals in a clear, autonomous and competent manner.
Assessment-
Assessment 1: Project - Opportunity Analysis
This assessment comprises a 2000 word research report, identifying emerging business opportunities in a sector of the student's choosing, followed by a critical analysis of the options culminating in justified recommendations for New Venture creation. It is assessed on a range of appropriate criteria, including: recognition of the importance of an entrepreneurial approach to the process of opportunity spotting / management; breadth and currency of research sources; appropriate use of analytical methods and frameworks; evidence of applied innovation; critical thinking, good scholarly practice and presentation.
Assessment 2: Project - Business Plan
This assessment comprises a 3000 word business plan. It is a comprehensively researched proposal for the formation of a New Venture, together with a clear strategy for growing the business in the medium term. Assessment criteria will include: clarity of business objectives; proof of market; management and operational detail; promotional and marketing planning; consideration of funding requirements; justified financial costings and forecasts; explicit growth strategy; evidence of innovation and entrepreneurial focus; presentation to a good commercial standard.
Attachment:- Assignment.rar