Thinking about your own personal experience as a customer, Operation Management

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Thinking about your own personal experience as a customer

Thinking about your own personal experience as a customer, what company is a superlative example of ‘mass customization’? Does their customization simply increase the cost of goods sold for the company? Or does it help to propel profits in some way? If the later, how?

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Operation Management: Thinking about your own personal experience as a customer

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Operation Management: Thinking about your own personal experience as a customer

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