No words limited. 2-3 paragraphs are okay. Please include the reference.
Thinking about the needs for market research that you might have with Allstar Brands, identify and explain a type of research that you might conduct to gather information about consumer needs. Include in your discussion advantages and disadvantages of using this type of research. In diversifying this discussion forum, please bring forward a different type of research than your fellow classmates have discussed.
The key to this discussion is gathering information about consumer needs; is there a specific type of research that is better than another? Also, keep in mind that there are also different types of research methods and many individuals get confused between them.