Think of three product categories that you purchase nbspin


Segmentation Strategies
  • Think of three product "categories" that you purchase.  In each, how is the market commonly segmented and to which segment do you feel you belong?
  • How would marketing be more or less effective for you depending on the segment?
  • How would you contrast demographic and behavioral segment schemes?
  • Which one  do you think would be most effective for marketers trying to sell to you

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Management Theories: Think of three product categories that you purchase nbspin
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