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Think of the car you are currently driving or an article of

Q1. Name three ways a firm can evaluate service quality and give examples of each. Be sure to format your response in APA and provide two APA formatted references.

Q2. Think of the car you are currently driving, or an article of clothing you are wearing. Name three brand associations that are common with this car or clothing. Explain how these associations might influence someone's decision to buy these products. Be sure to format your response in APA and provide two APA formatted references.

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