Case- Ubeauty
The Problem
Think of an E-Commerce Initiative you would like to create. This could be a new company, a web site or a new way for an existing company to use E-Commerce. Your imagination is the your only boundary. In order to insure your idea has viability, begin the process of strategizing your initiative by answering the ten questions listed below.
1. Who will buy the product?
2. Why will your customers buy your product?
3. How will you earn money?
4. How familiar is the business with the Internet?
5. Who are the competitors?
6. What is your competitive advantage?
7. How will the business present the product offers?
8. How will one manage and process transactions?
9. How will the business handle unexpected change?
10. How will you handle CRM?
The Organization of Your Paper
Your paper should be divided into 6 sections. The first section should be an Introduction (1) where you discuss the following:
What is your E-Commerce initiative?
Why you picked this particular idea?
Why should the reader should be excited about your idea?
STRENGHTS (Define areas you excel in)
What will your initiative do better than others?
What are your core competencies (things you are good at)?
Do you have a clear strategic direction?
What resources do you have that competitors may not have?
WEAKNESSES (Evaluate your liabilities)
Where are you weak in relation to your competitors?
What skills and resources are you lacking?
What needs to be improved in your initiative?
Why were not able to improve the weaknesses you discovered?
OPPURTUNITIES (Analyze your customers and market potential)
Identify favorable market conditions
Identify emerging technologies in support of your initiative
Identify changes in legislation and public policy that will have a supporting effect on your initiative
THREATS (Analyze potential challenges)
What are your obstacles?
What are your competitors doing?
Identify changes in legislation and public policy that will have an adverse effect
on your initiative.