Think about the various pricing objectives described in chapter 14. Determining your pricing objective is important to product positioning and in setting an appropriate price. In this discussion, give an example of a company that is using survival, profit maximization, market share maximization, maximum market skimming, and product quality leadership pricing. In addition to the company name and the product, briefly describe your reasoning as to why the product's price illustrates the firm's pricing objective. Use sources from the text to back up your reasoning.