Think about the causes of success and failure for particular movements. What causes some to become widely appealing and have major impacts on change? What causes others (regardless of the validity of their concerns) to simply wither away in the dustbin of history? Can you think of some that have evolved into stable organizations without much impact on social change? Can you identify others that have become stable enterprises of sorts, constantly selling T-shirts and other emblems without doing much.
OMM612: Managing in Social Change