Webdev P/L had developed a new algorithm to help make websites for their clients reach the top of Google's seach engine results. They suddenly find that the algorithm is not working as well, probably because their main competitor has copied it. Webdev has heard on the grapevine that this is the case. They want to stop their competitor form contnuing to use the algorithm. They are worried that their clients will hear about the problem. How would it be best to resolve the issue?