You have been asked to consult with the General Mills, Warm Delight marketing team. They are specifically looking to grow this brand in terms of product line and brand extensions. In your suggestions, specify:
The target market you would pursue with your plan
The potential opportunities and hindrances of the target market
How you would position or re-position Warm Delights in that market place
The product changes would you recommend to increase sales of Warm Delights