Mini-case studies: The responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation), which is essential for someone in any industry, as marketing decisions affect all levels and stakeholders within the organization and in the external marketplace/marketspace.
There is a minimum number of references 5 ...The submission will not exceed four (4) pages in length, excluding the title and references pages.
The document must adhere to the APA writing style.
Video case 18
Case Study: Google (Alphabet) Inc.: The Right Ads at the Right Time
Read the case on pages 530 - 533 in your text. ( i attached pictures of the book case)
Watch the video supplement to the case
Respond to the following case question based on he book case and video. (Disregard the questions in the text.)
You have been asked to consult with the Google marketing team. They are specifically looking for recommendations as to how Google could be successful in the display advertising business.
You should include an analysis Google's philosophy about advertising. Your recommendations should include areas of growth that Google should pursue in the future.