Prepare, in a table format, a SWOTT analysis on any real company in the auto industry. As you prepare your analysis, it must be based on the following definitions for strengths, weaknesses, opportunities, threats, and trends.
- Strengths: These are characteristics of a company that are stronger than its competitors are. If a company is good at something, but its competitors are as well, then it is not a strength.
- Weaknesses: These are characteristics of a company that are weaker than its competitors are. If a company is weak at something, but its competitors are as well, then it is not a weakness.
- Opportunities: These are issues that are external to a company that can affect the company and its competitors in a favorable way.
- Threats: These are issues that are external to a company that can affect the company and its competitors in an unfavorable way.
- Trends: These are developing opportunities and threats.
Deliverable Format
The table should have columns with the following labels:
- Strength
- Weakness
- Opportunity
- Threat
- Trend
It should have at least 8 rows for factors that you feel are important to the success of a firm in that particular industry.
For example, factors could include regulatory issues, financial resource issues, leadership issues, innovation issues, etc.
Cells should have 1-2 sentences of explanation as to why each has been identified as a strength, weakness, opportunity, threat, or trend. Not every identified factor will have all of its its row of cells annotated.