These questions will test your ability to apply the

Question

Instructions given:

These questions will test your ability to apply the principles and knowledge you have learnt in this lectures and class exercises to a specific market research problem. The problem will focus on one of the following areas:

Additional request: Please answer all questions below, and it would be best if the answers are concise but includes all important factors.

1. Evaluation of a market research design process.
2. Secondary Data use in Market Research- benefits, sources and evaluation of quality.
3. Projective techniques & situations favouring their use.
4. Questionnaire Evaluation.
5. Contrasting in-depth interviews & focus groups- which conditions favour their use.