These are marketing questions from book called marketing an, Marketing Management

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These are marketing questions from book called marketing an

Question: These are marketing questions from book called Marketing an introduction by Gary Armstrong & Philip Kotler13th edition. Discussion questions:

1. Define each of the four Ps. what insights might a firm gain by considering the 4 As rather than the four Ps?

2. Why must marketers practice marketing control, and how is it done?

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