There's a lot more out there in the optional and supplemental readings as well as the wide wonderful world of the Internet to give you a feel for what's working and what's not in this area; the more widely you can spread your own information gathering net, the more effective your analysis is likely to be.
Case Assignment
When you believe you have a reasonable feel for a variety of business intelligence implementation experiences, you'll be in a position to
write an effective short paper on the topic:
Lessons to be learned from the Clinic and Resort cases about creating, implementing, and using business intelligence.
Remember, BI is a complex socio-technical innovation, so thinking about the question in socio-technical terms is likely to be of use.
Assignment Expectations
Length: Minimum 5-7 pages excluding cover page and references (since a page is about 300 words, this is approximately 1,500-2,100 words).
Assignment-driven criteria: Demonstrates clear understanding of the subject and addresses all key elements of the assignment.
Critical thinking : Demonstrates mastery conceptualizing the problem. Shows analysis, synthesis, and evaluation of required material.
Scholarly writing : Demonstrates writing proficiency at the academic level of the course; addresses the Learning Outcomes of the assignment.
Quality of references (4 points) and assignment organization : Uses relevant and credible sources to support assertions. Assignment is well organized and follows the structure of a well-written paper.
Citing sources (3 points): Uses in-text citations and properly formats references in APA style.