The aim of this project is to understand how to start a business in another region. Based on the existing knowledge, each society has its own unique culture, beliefs, norms and preferences.
Therefore, individuals who are looking for better opportunities in worldwide market have to have attention to these factors.
For this course, each group has to start their own imaginary low budget business (restaurant) in India.
Your responsibility as an owner/investor is to find relevant information about that location, rules and restriction, citizen preferences and habits. Moreover, you have to explain about your marketing strategies to satisfy your customer.
Finally, you have to add on main course (Kebab) to your menu and explain how you want to prepare that dish based on customers' food consumption culture.