There is someone on the television trying to convince you that you need to purchase the latest skin care product they have to sell. The person has beautiful skin and is seen wearing the loveliest clothes that money can buy. They are telling you all about the great social life they have since using this product and its impact on how they interact with people since they are more confident and sure of their appearance. They never discuss how the product works, its important health factors, or any other arguments for the particular use of the particular product. All the screen shots are of this particular celebrity having fun, walking on the beach, and having dinner at a lovely restaurant. What path of persuasion is being employed in this commercial?