There are different types of bonds offered in the market today. Discuss what type of bond you would rather be holding. Include things like the features you would pref. the bond would have (i.e. coupon vs. non-coupon). There are several ways to "buy" down the cost of bonds to the issuer which might be valued by buyers. Lastly, include whether you think bonds are a good investment in today's market (say versus other investment instruments), and of course your reasoning.