A description of a practical situation in which information can be hidden or make to stand out. Explain how theories of attention apply to the situation, and indicate the social and /or cultural factors that might influence attention in both this stiuation and others. Then, apply what you have learned in the readings and experiments to describe what happens when performing a vidual search task in which you search for a known figure in a crowd, or search for a person you do not know on information yu are told about him or her.