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Theoretical concepts of diffusion of innovations

Task: Can you help me to understand what the underlying theoretical concepts of diffusion of innovations?

I am trying to adapt my consulting business model to illustrate the firms contribution to sustainable development.

I'm trying to determine how I would go about analyzing the core philosophy and logic of sustainable development concerning issues of technology and globalization to better understand how I can apply the finding in my consulting business.

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Other Management: Theoretical concepts of diffusion of innovations

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