Then ask them to describe the attributes of the perfect


Choose a product or technology. Interview five consumers who buy that product and ask them what major problems they have with the product (or what major things they dislike about it). Then ask them to describe the attributes of the “perfect product” that would satisfy all their needs and replace the existing product. Analyse the problems and come up with some futuristic solutions.

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HR Management: Then ask them to describe the attributes of the perfect
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