The worlds largest furniture retailer ikea based in, Management Theories

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The worlds largest furniture retailer ikea based in

Question: The world's largest furniture retailer, IKEA based in Stockholm, Sweden, recently entered the insurance business, including child, pregnancy, and home insurance products being available at many IKEA stores. IKEA has over 59 million members of its Club, customers who regularly shop at its stores, and now these folks can purchase insurance. What type strategy is this for IKEA?

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