The Walt Disney Company is one of the world’s leading producers and providers of entertainment and information. Walt Disney Company decided to start its operation in Saudi Arabia with a theme Park named as Disney Land. The Company hired you as Marketing Manager of Saudi Arabian Region.
Assignment Objectives & Requirements:
1-Analyze the industry by applying Porters Five Forces
2-How Disney will establish, develop, and enhance mutually beneficial relationships with customers?
3-How will you plan for marketing Research and maintenance of the customer information?
4-For managing brands what resources you will use?
5-How will you create value propositions to meet the requirements of target customers?
6-What procedures and strategies will you follow use when making pricing decisions?
7-Categorize marketing and advertising strategy and method.
8-Describe what are the ethics and laws within your Disney Land.
9-Conclude your report.