The vision and mission statements of a company set the


1. Shaw Industries, a giant carpet manufacturer, increases its control over raw materials by producing much of its own polypropylene fiber, a key input into its manufacturing process. This is an example of ______________.

   a. leveraging core competencies

   b. sharing activities

   c. pooled negotiating power

   d. vertical integration

2. The vision and mission statements of a company set the overall direction of the organization. Strategic objectives serve what role?

   a. operationalize the mission statement

   b. modify the mission statement

   c. are a shorter version of the mission statement

   d. are only clarified by the board of directors

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Operation Management: The vision and mission statements of a company set the
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