1. According to the _____, competitive advantage is the outflow of a firm's ability to modify and leverage its resource base in a way that enables it to gain and sustain competitive advantage in a constantly changing environment.
A. value chain perspective
B. two-factor theory
C. expectancy theory
D. dynamic capabilities perspective
2. The value a consumer attaches to a product or service is captured in the
A. least price a consumer is willing to pay for it.
B. consumer's maximum willingness to pay for it.
C. expenses incurred by the firm in manufacturing it.
D. difference between the price charged for it and the cost to produce it.