The use of ones own culture and its practices as the


1. Messages transmitted by a source through a mass medium to a large group of people who may not be in direct contact with the sender of the message refers to:

a.) mass communication

b.) mass media

c.) transactional communication

d.) linear communication

e.) none of the above

2. What escalates intimacy?

a.) physical attractiveness

b.) self-concept

c.) self-disclosure

d.) similarity

e.) proximity

3. “The use of one’s own culture and its practices as the standard for interpreting the values, beliefs, and norms of another culture is known as;”

a.) cultural relativism

b.) moral relativism

c.) egocentrism

d.) ethnocentrism

e.) assimilation

4. Groups of people who live within a dominant culture yet are members of another group that are not dominant in a particular culture are known as;

a.) diffused groups

b.) socially aware

c.) invented groups

d.) social communities

e.) mainstream communities

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