The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers.
In this assignment, you will locate examples of how the use of digital media was used to communicate information to achieve a specific goal.
Assignment
Students are required to create a case study and provide an analysis, which integrates information covered in the course, in addition to performing additional outside research.
Hint: Company X conducted an experiment to start using social media Y to get more customer interaction and 'buzz' around their product.
Locate material which covers the initiative, their goals, how was success or failure measured/defined, and write analysis on the end result.