The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers.
Students are required to create a case study and provide an analysis, which integrates what you have learned in the course, in addition to performing additional outside research.
Formatting Requirements
- Project must follow APA style
- Double-spaced 1 inch margins
- 12 point professional font
- Headers including project name, class, and page numbers
- File name first initial, last name and project (ex. BWright_casestudy)
- Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
- Content Requirements
- Minimum of 1500 words, maximum 1750 words (excluding cover and bibliographical pages)
- Title Page including your name, instructor name, course name and number, and paper title
- Case Study Requirements
- Introduction and Synopsis of Article / Case
- Goal of Organization or Individual
- Strategy Employed to Accomplish Goal
- Measurable Success Factors
- Conclusion and Analysis of End Results of Initiative