The United States is a nation of dog-lovers, and this has created enormous opportunities for new products and services. The information in the accompanying text box captures trends and facts related to pets. Answer the following questions based on the information provided here, as well as what you know after reading the chapter a. How many new ideas for products and services for people and/or their pets can you think of based on this information? Try to generate as many ideas as possible without judging them as good or bad, feasible or not. Use a standard page, and write down 5 to10 words to describe the essence of each idea. b. Now look at all your ideas. How many of them already exist? A quick Google search will probably eliminate most of the ideas. Scratch those that exist (even if they are just remotely similar) and focus on the ones that are left on the page. Divide the remaining ideas into two groups: ideas for the pet and ideas for the pet owner. c. Choose the idea that you are most excited about. Evaluate the attractiveness of the opportunity using the criteria discussed in this chapter. d. Use a few creativity techniques to see if you can improve the attractiveness of the opportunity you have identified.