(1) The two fold goal of marketing is to attract new customers by promising superior Value and to_____.
1. Keep and grow currentcustomers by delivering satisfaction
2. Keep and grow currentcustomers by delivering competitive pricing
3. Keep and grow currentcustomers by delivering friendly service
4. All of the givenoptions
(2) The objective of _____research is to gather preliminary information that will help define the problem and suggesthypothesis
1. Descriptive
2. Exploratory
3. Causal
4. Current
(3) When your firmpractices developing and maintaining a strategic fit between your organization's goalsand capabilities, it is forming
1. missionstatement
2. valuesstatement
3. strategicplan
4. operatingplan
(4) With respect to theproduct life cycle, the ______________ is a period of slow sales growth as the product isintroduced in the market
1. product developmentstage
2. introductionstage
3. growthstage
4. maturitystage
(5) The _____ environmentconsists of factors that affect consumer purchasing power and spending patterns.
1. Social-cultural
2. Political-legal
3. Technological
4. Economic
(6) Choose the item fromthe following that is not one of the standard four Ps
1. Product
2. Place
3. Positioning
4. Price