Question: The total advertising budget for a firm is $200,000. The following table gives the costs per ad package for each medium and the number of exposures per ad package (with all numbers in thousands).
|
Medium 1
|
Medium 2
|
Medium 3
|
|
cost/package
|
10
|
4
|
5
|
|
exposures/
|
|
|
|
|
package
|
3100
|
2000
|
2400
|
If the maximum numbers of medium 1, medium 2, and medium 3 packages that can be purchased are 18, 10, and 12,, respectively, how many of each ad package should be purchased to maximize the number of ad exposures?