1. The tem "conglomerates" refers to firms using the _____diversification strategy
a) related constrained
b) related linked
c) global
d) unrelated
2. AT&T's business campaign not only helped to change public perception of the ocmpany, it also signaled to employees that AT&T was determined to be a leader in telecommunication services. Which principle of internal branding does this example portray?
a) furnishing energizing and informative internal communication
b) lining internal and external marketing
c) choosing the right moment to capture employee's attention and imagination
d) bringing the brand alive for employees