You wish to compete in the super premium ice cream market. The task is to determine the wants of the super-premium market and the hows (attributes) to be met by their firm. Use the house of quality concept.
Market research has revealed that customers focus on four factors as significant when making a buying decision. A “rich” taste is most important followed by smooth texture, distinct flavor, and a sweet taste. From a production standpoint, important factors are the sugar content, the amount of butterfat, low air content, and natural flavors.