The tablet computer has enjoyed a high degree of success, Marketing Management

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The tablet computer has enjoyed a high degree of success

Tablet Computer: A Case Study

The tablet computer has enjoyed a high degree of success recently. You will be researching the marketing communications of two competing manufacturers of tablet computers via website, PR, packaging, and advertising (print, TV).

What core message is being delivered for each product?

How does each product message fit with its overall brand message?

Has each brand followed an IMC strategy? Explain.

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Marketing Management: The tablet computer has enjoyed a high degree of success

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Marketing Management: The tablet computer has enjoyed a high degree of success

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