Read Chapter 4 and listen to the lectures on Chapter 4 and the supplemental lecture on Market Segmentation.
1. Think about the definition of resource, competency and capabilities, and explain how they work together to create value
2. Think about why the value chain is important when we evaluate an organization's effectiveness and efficiency?
Write two paragraphs to explains how management creates value for its customer. Use these two "Thinks" to shape your essay.