The subject of the last section of material, and the class generally, has been about creating a profitable and economically savvy business strategy, creating a competitive advantage, and maintaining that competitive advantage over time. For this question you may research online to find an example of a company that has been in business for at least 50 years, but is not in any way related to the industry you are writing about for the Five Forces paper. Answer the following questions for the 50- year old company:
a) What is the name of the company, when was it formed, and what is the basic product or service of the company.
b) What kind of industry is the company involved in? Is the company profitable? Explain generally, and based on the last few years of financial reports.
c) Now, based on the material from the class, explain how has the company created a competitive advantage, and how it has reinvented itself to maintain that advantage over time?