The student will assume the role of marketing manager of a, Marketing Management

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The student will assume the role of marketing manager of a

PROJECT:

The student will assume the role of Marketing Manager of a country destination that he or she is interested in (country subject to approval by the lecturer). The student will develop a Destination Marketing Plan to ensure the success of the chosen country destination. Application of relevant theories, concepts and models will be required to demonstrate an understanding of the subject. (the country chosen was JAMAICA) (1800 words)

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Marketing Management: The student will assume the role of marketing manager of a

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