For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
Please use any of the concepts we have covered in the first 7 chapters.
The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: -product, price, and service.
The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is 4 to 5 pages in length. This does not include the cover and reference pages.