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The strategic management plan for krispy kreme doughnuts

Strategic Management Case Analysis: Krispy Kreme Doughnuts

The strategic management plan for Krispy Kreme Doughnuts will focus on increasing the doughnut maker's market share from a shared 5%.

Doughnut market-share champion Dunkin Doughnuts can attribute to holding most of the 40% of revenue in the doughnut market (David&David, 2017), which comes from beverage sales.

Krispy Kreme will have to increase its hot and warm beverage offerings while maintaining its hot and ready doughnuts in a retail setting.

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