Group Assignment - Brand Analysis Project
Description of the task:
The strategic brand-marketing project allows the development of practical skills in brand audit, analysis of brand equity and development of creative and relevant marketing programs and brand strategies. You must provide recommendations on how the McDonalds brand should be managed into the future.
ASSESSMENT CRITERIA-
Executive Summary / Table of Contents-
Describe the McDonalds brand and the comparative brands, the company & the competitive environment
Analysis of the present marketing objectives, target market & general marketing strategy
Analysis of the role that brand plays for McDonalds Corporation?
Statement of Brand positioning & values objectives going forward
Comprehensive brand analysis is include at least (meaning preferably more):
- Brand awareness/consumer knowledge
- Points of parity / Points of difference
- Brand elements
- Marketing support programs
- Brand associations
- Brand leveraging
- Brand extensions.
2500 words.
10 references.
Attachment:- Brand Project Assignment.rar