The Smith and Smith Advertising Agency has been struggling financially. Mr. Smith is approached by a representative of a small South American country which is on good terms with the U.S. Department of State. He wants S and S to create a multimillion dollar advertising and public relations campaign which will bolster the image of the country and increase the likelihood that it will receive U.S. foreign aid assistance and attract investment capital. Smith knows the country is a dictatorship which has been accused of numerous human rights violations. Is it ethical for the Smith and Smith Agency to undertake the proposed campaign?
Detail the role of the various business and consumer marketing functions and processes that are required. Also, explain the connected marketing mix elements as they apply in this scenario, and the perspectives of all stakeholders impacted within the scenario.