Article came out in the SLOAN SELECT collection ("jump start ur stategy) of the SLOAN management entitled "CREATING VALUE THROUGH BUSINESS MODEL INNOVATION" author ask crital question "what do executive need to know about business model innovation" also ask 'could ur company benefit from a new business model" after readin the article write a paragraph including SYNOPSIS (a consice summary of wht u read) INTEREACTION (what ur thought and felt as u read the article) and TAKEAWAY (what personal pnan and application and beneft u will plan or get after ur reading from the article ) its in the google just search creating value through business model innovation.