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The segment they are targeting who is the real consumer who

Nestle is one of the largest company in the dairy section around the world, can you help me to answer this questions :

1-The segment they are targeting? Who is the real consumer? Who is the customer?

2-What is the Brand image in consumers’ mind?

3-Do they run any CSR activities? What do you think, is the reflect?

4-Are they using e-trading? Social Media Ads? Gorilla Marketing?

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