Consider two market segments: (1) young married women in their twenties and early thirties, with young children; and (2) older married women in their forties and early fifties, with teenage children. Do you think these consumers will attend to the Seal in product advertisements? What level of attention do you think is likely? What types of comprehension might these consumers have of the Seal? Do you think the Seal enhances the value of a product for these two types of consumers?