Assignment:
"The Role of Culture on International Business" Answer the following:
Question 1. Imagine you work for a U.S. based organization that is considering expansion into Saudi Arabia. Examine the different methods for assessing the cultural context of a society, such as Hofstede, Trompenaar, and others and determine the method that you believe would be the most effective for your organization to apply. Justify your response.
Question 2. Compare and contrast Renault's and Nissan's overall cultural environments. Specify key strategies that an auto company such as Renault-Nissan could use in order to transcend national culture and still operate across boundaries with the full integration of functions and with global economies of scale.
E-Activity
Watch the video titled, "Renault-Nissan Alliance Case Study" (7 min 41s). Be prepared to discuss. Video Source: AutoMotoTV. (March 28, 2014). Renault-Nissan Alliance Case Study [Video file].
Retrieved from https://www.youtube.com/watch?v=bxcH0wmmqd